For this assignment, you must complete both the customer needs and target specifications procedures described in class. The deliverable items are:

• Customer interview guide (CIG). The CIG is a document that contains at least 5 questions that you will ask interviewees to learn about what potential customers want in this kind of product.
• At least 10 customer data templates (i.e. results of at least 10 interviews) that include the questions asked, customer statements given in response, and interpreted customer needs. Use the template in U&E Exhibit 4-6 (p.62) as an example.
• A needs spreadsheet, i.e. an organized list of customer needs with importance data, in the 3-column format shown in class (need id #, need, and need importance).
• A metrics spreadsheet, i.e. a list of metrics with corresponding needs, in the 5-column format shown in class (metric id #, associated need id #s, metric, importance, and units).
• At least 2 metric-based competitive benchmarks appended as columns to the metrics spreadsheet. Cite sources used.
• Marginally-acceptable and ideal values of metrics appended as columns to the metrics spreadsheet.